Who is wild luna?
MATERIALISTIC, CYNICAL, AND BRUTALLY HONEST.
Luna Wild — known as “Wild Luna” — moves through a world of powerful men and disillusioned women.
In her eyes, every social norm is up for debate.
In relationships, she sets the terms and draws the boundaries. When one of her admirers hits her with:
“I guess I don’t matter to you. All you care about is my money?!”
She says:
“How dare you say that? Not only money. Flowers, gifts, trips…”
She’s used to living off wealthy men and feels no shame about it. When someone tells her:
“If I had money, I wouldn’t spend it on girls like you,”
She answers without hesitation:
“The moment you have money, you’ll forget you ever said that. Just like celebrities suddenly shut up about body positivity the second they discovered Ozempic.”
If a man ghosts her, she won’t chase him or lash out in desperation. She reacts to everything with unshakable calm.
“He was way too well-mannered to just vanish without a word. That’s such low-class behavior. So I decided the most reasonable explanation is — he’s dead.”
And when it turns out he’s very much alive, his game ends up working against him. Of course, she won’t make a scene — she’ll take him back, as long as he pays her compensation for his absence.
That’s how her world works.
No drama. No chaos. Only constructive solutions.
She has an opinion on everything — and isn’t afraid to say it out loud.
“When I feel like I have too much money and not enough responsibility… maybe I’ll have children.”
She always knows how to comfort a friend whose boyfriend cheated with someone less attractive — and she’ll be the first to tell her not to look for flaws in herself.
“Oh, don’t worry about that. Sailors on long voyages used to satisfy themselves with squids.
They’ll do it with a rug, a couch… even your grandmother’s stew, if it’s thick enough.”
She understands men too well — that’s what makes them so easy to manage.
And yet, despite her cynicism, there are moments when her softer side shows. Somewhere deep down, she’s a sensitive and compassionate person. Very deep down.
Character
About the show
WILD LUNA — THE SERIES
A sarcastic animated series about a modern, ruthlessly honest woman. She dates rich men, and despite their money and influence, they play by her rules.
Her world is full of contradictions:
An aging mother who keeps younger lovers and takes care of them.
Friends married to rich men, each living their own version of the truth.
A man she dismissed who refuses to disappear.
A best friend who still believes in love and keeps getting punished for it.
Admirers who keep coming back, no matter how she treats them.
She’d like to marry a wealthy man, but traditional family values don’t come naturally to her.
She’s firmly childfree and an introvert. At least, that’s what she tells herself.
But every system cracks eventually.
And sometimes, even Luna starts to question the rules she’s built her life on.
The series is driven by dialogue and consequences.
Each episode is built around sharp conversations that reveal the characters’ worldview and situations that show exactly where that worldview leads.
Sometimes it works in their favor.
And sometimes it forces them to confront what they believe.
In Luna’s world, even the strongest convictions can be questioned.
Because real life has a funny way of humbling you.
Even those who agree with Luna completely will find something new and unexpected by the end of each episode.
why this project works
AUDIENCE & TRACTION
Over 6M views on TikTok in the first 60 days
854K+ likes
57K shares
Primarily female audience:
86% women
Core age group:
25–34 (47%)
Global reach, with strong engagement across multiple regions.
